West Kortright Center
Category
Photography & Social
An Institution
If you're not from the region, the West Kortright Center may not be on your radar. It's an 1800s church that is tucked away in the Catskills that has welcomed musical legends ranging from Buddy Guy, to Richie Havens (who famously opened the Woodstock Festival) to living legend and nightclub royalty, Julian Fleisher.
Revitalizing the Brand
When approached for by West Kortright Center, they were originally asking for a few social media templates, and maybe a template for some posters—something that's not particularly part of my services.
After a few conversations, and some discovery, it seemed as though they were having something of a misalignment of self & community. They showed up in feeds and weren't grabbing attention—despite housing globally relevant musicians and artists.
The Solution
A refresh of their socials, some updated photography of their shows to reflect the intimate nature of the venue, and posts that captured the essence and sonic makeup of the performers visiting all came together under my guidance.
There were some slight (and more significant) adjustments to their ad targeting to ensure those within the community were aware of performances, and that ticket funnels were unobstructed and frictionless, but the majority of the lift was in the visuals. An institution that no longer reflected the DNA of their performances, was once again aligned.
