knō
Startup life was alive and well while working on knō. What was essentially a 2 person team - myself and the CEO - supplemented by our lab partners and some outside developer help. App design, me. Website design, me. Email, me. Social, me. Partnerships (with Urban Outfitters most notably), also me. UGC, me. Exciting. Exhausting. Rewarding.
STEP 1: Design & oversee the development of the app & website, PACKAGING, ETC.
Ads & content
For what was - and still is - a new product category for D2C, it was imperative to iterate quickly to determine what worked (or didn’t) within specific demographics. Hundreds of concepts were tested, a few favorites are below
Video
because video is queen
Explainer
how it works
Best by date…
A familiar experience translated to dating
STD TESTING…
BUT MAKE IT FASHION
WARNING!
WE MAKE GOOD HABITS
WHITE
LIES
ONE
NIGHT
STAND
